Natasha Dsouza joins Criteo as Agency Partner to strengthen the media company's growth across agency ecosystems.

INFINITI marks its rebrand in the UAE with a multisensory event that explores design, and regional relevance across the five ...

GroupM has announced to staff that agency brands will cease to operate as separate business units and will move to a single P ...

Rory McEntee, Chief Marketing Officer at GymNation, on ways to connect meaningfully with audiences through trends while ...

Khaleej Times has appointed Ted Kamp as its Chief Content Officer, who will lead the title's newsroom, effective immediately.

Oda Concepts' Rasha Mansour says, "Let us not forget: art is not a product. It is a process. And for many, it is the only way ...

AI everywhere – real-time personalisation, predictive analytics and AI-generated content – leading to hyper-relevant ...

Publicis Media and Living Room will combine their capabilities in media, data and audience insight, and immersive brand ...

"An AI agent executes, reasons, takes decisions and delivers outcomes, giving back hours to marketers,” Romana Ajaz said.

UAE nationals shared how the US tariffs affect their expectations around the prices of goods, product variety, and overall ...

Deloitte Middle East's Nour Khoury explains why relevant customer-centric insights must be a core element of strategic ...

Unlike conventional regional marketing, Saudi Arabia demands strategies that authentically reflect its transformative ...