Will programmatic buying will inevitably lead to a repeat on CTV of what happened with digital media publishers?

Microsoft's AI assistant, Copilot, is a product of trial and error. Today's iteration has led to performance improvements and ...

TV dealmaking has shifted to “always-on” models; “activation” is a classic bit of ad jargon; ChatGPT is sending more traffic ...

PubMatic's new AI curation features are helping it forge closer relationships with ad agencies like GroupM that are ramping ...

OMD's Emily Proctor outlined the criteria the ad agency uses to evaluate alt IDs. She also shared which five IDs OMD uses ...

Tarts, Pringles, Eggo and many other well-known grocery brands, is perusing data suppliers in pursuit of purchase data to ...

No one needs reminding that a recession sharpens the knife on every budget line. Yet the 2025 slowdown is arriving just as ...

Cara Pratt, long-time Kroger ad sales leader and perhaps the most recognizable name in retail media, is taking the helm as ...

Most advertisers aren’t happy about the effects of tariffs. But the industry that a business operates in has a major impact ...

Amazon will tag every show and movie in Prime Video with more than 700 bits of metadata to contextualize the media.

Google and Amazon compete for people’s time and wallets, and for advertisers’ budgets. And on Wednesday, they both kicked off ...

Now that the dust has settled, TV upfront negotiations between marketers, agencies, networks and streamers are only just ...