As Indian shows travel globally and audiences diversify at home, Prime Video’s 2026 slate reveals how the country is becoming central to its global strategy.

The campaign featuring Axar Patel and Jemimah Rodrigues highlights a unified identity across men’s and women’s teams.

The marketing partnership was announced at a launch event attended by senior representatives from both companies, along with players Yuzvendra Chahal and Shashank Singh.

The launch is part of Infinity8, an SBI Securities initiative to boost engagement with women investors and support easier financial participation.

Great marketing can only take a brand so far if the infrastructure behind it isn't keeping up. That's exactly the gap Shiprocket's Martech suite was built for.

As part of the collaboration, EcoLink will feature prominently on leading head gear, supported by an integrated promotional campaign and digital activations throughout the tournament.

The third edition of afaqs! CommuniCon Awards brought the PR and corporate communications fraternity together on March 18, ...

The brand enjoys strong emotional equity with homemakers and elderly consumers, yet also connects with youth through its ...

The partnership brings together two brands focused on innovation and sustainability, with a shared aim to drive positive change through sport.

What began as a celebrity rumour and locker-room punchline may soon become as ordinary as a multivitamin, awkward questions ...

Pinaki Bhattacharya has exited VML (formerly JWT), bringing to a close a 16-year journey with the network. He last served as ...

The collaboration blends Ajmal’s long-standing perfumery heritage with a modern approach aimed at connecting with a younger generation of fragrance users.