As Indian shows travel globally and audiences diversify at home, Prime Video’s 2026 slate reveals how the country is becoming central to its global strategy.

Great marketing can only take a brand so far if the infrastructure behind it isn't keeping up. That's exactly the gap Shiprocket's Martech suite was built for.

The campaign featuring Axar Patel and Jemimah Rodrigues highlights a unified identity across men’s and women’s teams.

The marketing partnership was announced at a launch event attended by senior representatives from both companies, along with players Yuzvendra Chahal and Shashank Singh.

The launch is part of Infinity8, an SBI Securities initiative to boost engagement with women investors and support easier financial participation.

As part of the collaboration, EcoLink will feature prominently on leading head gear, supported by an integrated promotional campaign and digital activations throughout the tournament.

The partnership brings together two brands focused on innovation and sustainability, with a shared aim to drive positive change through sport.

The collaboration blends Ajmal’s long-standing perfumery heritage with a modern approach aimed at connecting with a younger generation of fragrance users.

The collaboration will see Ai+ Smartphone integrated across team platforms, fan experiences, and digital activations throughout the season.

The partnership expands digital coverage of the 2026 World Cup, with creator-led content and wider access across platforms for global audiences.

Bluetile and BestPlay are Spanish social gaming platforms, with Bluetile’s portfolio reaching 375 million downloads and 22 million monthly users across 17 games.

What began as a celebrity rumour and locker-room punchline may soon become as ordinary as a multivitamin, awkward questions ...