Swiss Military has appointed Compass Communications as its strategic communications partner in India. The mandate will cover brand communications as Swiss Military focuses on its luggage, bags and ...

In her new role, Sonnika will be responsible for driving strategic advertising partnerships, expanding revenue opportunities, and strengthening relationships with brands and agencies across the region ...

The platform offers a curated preview of pandals, letting visitors engage with artistic themes and design elements before peak festival crowds.

The marketing move reflects a shift towards platform-native content and real-time engagement, with brands increasingly ...

The initiative screened hundreds of women through specialized FibroScan camps, while also spreading awareness about lifestyle ...

Haldar joins the company from ADF Foods, where she most recently served as Head of Marketing - India & International.

YouTube has elevated Abhinav Rastogi to the role of global marketing director for YouTube Shopping. He is based in Singapore ...

In a market chasing global cool, Killer Jeans is betting that familiarity, scale, and a sharper price tag can still stitch together relevance.

As reels eat into episode time and second screens take over, India’s entertainment industry faces a defining question: can long-form storytelling still hold attention?

We track everything from clicks to followers—but are we measuring success, or just collecting comforting numbers that hide deeper cracks in brand performance?

Swiggy Instamart’s Marketing Head Abhishek Shetty believes q-commerce's next wave of growth will be driven not by speed, but ...

Zoo Media has appointed Anita Kotwani as senior partner, growth. She joins the independent marketing network after working with WPP Media (Mindshare) and Dentsu. Kotwani brings over two decades of ...