The agency has been tasked with "reimagining the Jarlsberg brand for the modern American customer." The "Holey Cheese" ...

Although its share of the North American marketplace has declined, Roku still dominates the open programmatic connected TV (CTV) device marketplace -- now at a 36% share of the market in the third ...

The announcement came a day after WBD said it would evaluate a broad range of "strategic" options for the company, which could include offers from Paramount Skydance, Comcast and possibly Netflix.

Linear TV, the thinking goes, will still be around - with far less marketplace scale but with consumers still gulping down ...

Amazon Web Services (AWS) introduced on Thursday a fully managed service built for real-time bidding (RTB) advertising ...

So much is going on in the fast-changing world of Big Media right now that it takes one’s breath away.

Although its share of the North American marketplace has declined, Roku still dominates the open programmatic connected TV (CTV) device marketplace -- now at a 36% share of the market in the third ...

Amazon Web Services (AWS) introduced on Thursday a fully managed service built for real-time bidding (RTB) advertising ...

If people using platforms that harvest their data were apple trees and the platforms were farms, would the apples belong to the trees or the farm that harvested them?

A :60 PSA, developed with WPP’s Ogilvy Health, is specifically seeking donated media from “digital and social platforms, to reach health care professionals where they consume content, and are designed ...

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Ads featuring the cranberry-stealing "Cranpus" character are running across social media, streaming TV and digital.