Centred around the metaphor of Mumbai’s traffic congestion, the campaign used radio, social media, OOH, and influencer ...

What began as a quirky urban experiment has quickly grown into a national phenomenon, with brands monetising these ...

According to the company, the initiative currently has a combined reach of over 50 mn users and is expected to cover 90% of CTV households in India by March 2026.

The firm is expected to offer three key consulting services: growth strategy, brand building and customer experience, and ...

Before taking his new role, Altamash Khan was with Raymond Lifestyle, where he led digital initiatives across the brand’s ...

Through this integration, brands will be able to deploy ad formats that combine creative engagement with commercial outcomes.

According to the agency, its data-driven approach and market insights have helped it navigate India’s changing media ...

Nat Habit has unveiled a new identity, marking its evolution from a niche Ayurvedic brand to a lifestyle movement. Swagatika Das shares what this evolution means.

The festival builds on Myntra’s earlier Creator Fest and aims to expand it into a broader lifestyle experience for a younger, ...

The brand celebrated Durga Puja 2025 with Dhaaki Utsav and Pujor Satkahon, honouring Bengal’s traditional drummers and local ...

The Dentsu report suggests that media is a growth engine, linking creativity and customer experience, which will allow brands ...

Kohli brings over two decades of experience in integrated communications, having previously worked with agencies such as ...