Apple CEO Tim Cook says Apple TV+ isn't about selling more iPhones, pushing back on a common assumption about the streamer’s ...

Apple CEO Tim Cook today said that Apple TV+ is driven by a commitment to storytelling and artistic excellence, rather than ...

The immense spending on Apple TV+ projects like "F1" is less about selling more iPhones to the public, and more about the art ...

Apple often uses its annual WWDC to launch major new products. That probably won't happen this year. Instead, people will ...

Apple Chief Executive Officer Tim Cook wished a happy Father’s Day to dads across the world in a short but warm message on ...

The tech giant showcased "Liquid Glass" for iPads, Mac, and more products at its WWDC developer conference.

After stumbling out of the starting gate in Big Tech’s pivotal race to create artificial intelligence, Apple will try to ...

It's not just Apple Intelligence. Tim Cook is trying to satisfy both consumers and the market, and pleasing neither.

Wedbush's Dan Ives, who graded the presentation a 'B,' spoke to CNBC after the event, saying that Apple has "six to nine ...

Apple CEO Tim Cook pulls back the curtain on the tech giant's film and television strategy, including spending millions on ...

Apple's WWDC 2025 kicked off at 1 p.m. ET with a keynote featuring Tim Cook, who introduced iOS 26, featuring the new "Liquid ...

Apple's Worldwide Developers Conference is expected to highlight updates to the company operating system and AI services.