This innovation can cool 300 drinks below 42.8°F (6°C) without using electricity. Bud Ground Cooler is an electricity-free cooler that uses the geothermal cooling properties of the ground to keep drinks cold. It was inspired by ancient cooling techniques used by the Egyptians and Indus Valley civilizations. Developed by Budweiser in collaboration with advertising agency BETC and global creative consultancy frog, Bud Ground Cooler is currently being used in Morocco. Budweiser plans to install mor
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