Howard Schultz Sold Coffee No One Wanted — The Science of Belief
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Howard Schultz Sold Coffee No One Wanted — The Science of Belief
Howard Schultz grew up in public housing, dirt poor. He believed people would pay for an experience, not just coffee. Everyone laughed. Psychologists studying visionary founders found extreme conviction persistence — the brain holds belief even against universal rejection. He was turned down by hundreds of investors. He kept pitching. Then ...
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