This May, our first-ever blue jean - the 501® Original - turns 150 years old. Don’t miss out on limited-edition styles, exclusive collabs and once-in-a-lifetime events all around the world. Come help us make denim history. Click here to shop and learn more: https://www.levi.co.za/150-years-of-501/ | Levi's

This month marks 150 years of the Levi's® 501® – the original modern blue jean! We dug into its history to discover the design elements of the 1873 model. Thanks to Levi's® Historian, Tracey Panek, and Design Director, Paul O'Neill, we now have a historically accurate replica of the first 501® jean. Learn more about its origins by joining Tracey on a deep dive into the Levi's® Archives. #150YearsOf501 | Levi's

Levi Strauss brought the market know-how and Jacob Davis brought the copper rivet reinforcement. Together, they crafted an icon. RIVETED: THE HISTORY OF JEANS premieres Mon Feb 7 at 9/8c → pbs.org/wgbh/americanexperience/films/riveted-history-of-jeans | American Experience | PBS