Pepsi vs Coca-Cola: The Taste Test That Changed Everything
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Pepsi vs Coca-Cola: The Taste Test That Changed Everything
In the 1980s, Pepsi launched the bold “Pepsi Challenge,” asking people to blindly choose between Pepsi and Coca-Cola. To everyone’s surprise, most picked Pepsi. Coca-Cola panicked and released “New Coke” — a reformulation that fans instantly rejected. It became one of the biggest marketing disasters ever. This is the real story ...
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