Jump to key moments of Apple Ad Delete the Cat

Apple: Delete the Cat • Ads of the World™ | Part of The Clio Network
Apple: Delete the Cat • Ads of the World™ | Part of The Clio Network
Jul 18, 2025
adsoftheworld.com
Apple introduced Garrett the Cat in a new campaign highlighting the Clean Up photo editing feature on iPhone 16 Pro. Director Andreas Nilsson crafted the amusing spot around a man who removed his cat from a photo using Apple Intelligence, only to hastily undo the change after facing his partner’s criticism and the cat’s stern stare. The campaign emphasized how the AI-powered tool makes photo editing effortless while giving users complete control over their edits. Agency: Apple Marcom (in-house)
1:01
Apple introduced Garrett the Cat in a new campaign highlighting the Clean Up photo editing feature on iPhone 16 Pro. Director Andreas Nilsson crafted the amusing spot around a man who removed his cat from a photo using Apple Intelligence, only to hastily undo the change after facing his partner’s criticism and the cat’s stern stare. The campaign emphasized how the AI-powered tool makes photo editing effortless while giving users complete control over their edits. Agency: Apple Marcom (in-house)
1 year ago
FacebookThe Advertising Archives
Ads OK Plz | Advertising & Marketing on Instagram: "Apple unveiled a playful campaign starring Garrett the Cat to showcase its Clean Up feature in the iPhone 16 Pro Photos app. The ad, directed by Swedish filmmaker Andreas Nilsson, followed a couple where one partner used Apple Intelligence to erase their cat from a photo, then quickly restored him after getting scolded. The charming spot demonstrated how the AI-powered editing tool allows users to remove distracting objects while preserving pho
1:00
Ads OK Plz | Advertising & Marketing on Instagram: "Apple unveiled a playful campaign starring Garrett the Cat to showcase its Clean Up feature in the iPhone 16 Pro Photos app. The ad, directed by Swedish filmmaker Andreas Nilsson, followed a couple where one partner used Apple Intelligence to erase their cat from a photo, then quickly restored him after getting scolded. The charming spot demonstrated how the AI-powered editing tool allows users to remove distracting objects while preserving pho
4.1K views1 year ago
Instagramadsokplz
Apple iPhone 16 TV Spot, 'Clean Up Photos: Cat'
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