Promotional Perfection: Apple’s ‘Shot on iPhone’ Campaign Using User Generated Content
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How "Shot on iPhone" became an iconic ad campaign for Apple
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Apple's latest Shot on iPhone ad is a 5 hour one-take video through the Hermitage museum - 9to5Mac
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Apple exec explains the creation of its Shot on iPhone campaign - 9to5Mac
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Apple reboots 'Shot on iPhone 6' campaign with all-new photos from the iPhone 6s - 9to5Mac
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Apple expands Shot on iPhone campaign to highlight video capturing features - 9to5Mac
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